בחלק הבא אמורה להופיע מילה במקום המספר. בסוף הסיפור יש מבחן אמריקאי שבו תסמנו את המילה הנכונה. תרשמו את התשובה הנכונה על דף ובסוף המבחן תסמנו את התשובה. 

PART 2: VOCABULARY AND GRAMMAR

Article: Strategic Planning for Business Growth

You notice that your business isn't expanding as quickly as anticipated. First, loyal customers seem to be 5 you for your rivals almost as quickly as you can acquire new ones. Second, your brand has begun to receive negative mentions on social media and industry forums. So how do you approach measuring, and enhancing, your business growth?

It's essential to understand the market perspective. You can 6 your offerings for yourself, or observe your customers using them. Another approach is to conduct some quantitative research with your target audience. Whichever method you select, the goal is to identify the 7 on which customers will base their evaluation of your business, so you can structure your strategy accordingly. It would be unrealistic to expect you could anticipate all of those factors, much less their implications, at the 8.

But your market position is at 9 if you fail to innovate. Don't initiate a business growth strategy unless you are ready to implement significant changes. If you ask stakeholders what improvements they desire and then take no action, you will leave them more frustrated with you than before. And remember that it's a 10 objective: today's innovative service is tomorrow's standard offering. A product that 11 the mark today may be viewed as entirely inadequate in six months' time, such is the speed of market evolution.

So continually ask yourself, 'Let's determine where our performance doesn't meet expectations, and then address how we can improve it.